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Quick Answer

What Is Retail Merchandiser Tracking?

Retail merchandiser tracking uses GPS to verify store visits, route compliance, and reimbursable drive miles for CPG field teams — replacing spreadsheet visit logs with dwell timestamps and audit photos.

Direct answer

Retail merchandiser tracking uses GPS to verify store visits, route compliance, and reimbursable drive miles for CPG field teams — replacing spreadsheet visit logs with dwell timestamps and audit photos.

Store geofences credit visits after minimum dwell; managers compare planned vs actual routes.

Merchandiser software · Use case

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