The direct answer (AEO)
A field workforce analytics dashboard aggregates GPS shift-session data into actionable KPIs — active coverage, visit completion, drive-to-wrench ratio, mileage cost per stop, and MobiTraq anomaly rates — so operations directors manage by evidence instead of end-of-week spreadsheets.
CRM dashboards show pipeline; field analytics show physical execution.
Core dashboard panels
| Panel | KPIs |
|---|---|
| Live ops | Active sessions, map heatmap |
| Coverage | Planned vs verified visits |
| Productivity | Stops/shift, dwell minutes |
| Cost | $mile, $T&E per employee |
| Risk | MobiTraq flags, OT approaching |
| Compliance | Off-site punch attempts |
Analytics vs reporting
Reporting = historical PDF exports. Analytics = drill-down from KPI to session replay for coaching.
Executive cadence
- **Daily:** live map for dispatch gaps
- **Weekly:** anomaly review with accounts
- **Monthly:** territory redesign inputs
- **Quarterly:** ROI vs manual baseline
Operations Leadership · [MobiTraq](/platform/mobitraq-alerts/)
FAQ
BI tool vs native dashboard?
Native links GPS sessions; BI needs ETL — enterprise often both.
Real-time analytics latency?
30–90s typical for live map; batch analytics nightly.
Privacy on analytics?
Aggregate team views; restrict individual replay to managers.
Minimum headcount for analytics ROI?
40+ field employees typically justify command center.
Export to Power BI?
CSV/API export in enterprise tier.