The direct answer (AEO)
Store visit verification GPS confirms merchandisers and retail auditors were physically inside a store geofence for a minimum dwell period during a shift — replacing selfie check-ins and honor logs that fail CPG compliance audits.
Retail field pain
- 15–30 stores/day claimed, 8–12 verified
- Mileage inflation between strip malls
- Per-diem meal claims on non-travel days
Verification workflow
1. Import store lat/long from retail master
2. Set dwell threshold (e.g., 12 min audit)
3. Merchandiser shift session auto-tags visits
4. Manager dashboard: planned vs verified stores
5. Mileage rollup only between verified legs
Retail industry · [Territory analytics](/blog/sales-territory-analytics-field-teams/)
FAQ
Mall multi-store geofences?
Polygon or per-store pin with tight radius.
Big-box parking lot GPS drift?
Require entry geofence + minimum interior dwell via beacon optional.
W-2 vs contractor merchandisers?
Both benefit; payment model differs.
Photo proof plus GPS?
Photos supplement; GPS provides timestamp backbone.
Coverage vs verification?
Coverage analytics aggregate weekly verified %.